5 Reasons Why Data Analytics is Important for Your Business
5 Reasons Why Data Analytics is Important for Your Business 01 Improve Customer Insights Identify customer’s key problem areas to identify profitable segments and improve customer service through your products and services. Gatorade was able to achieve 15% growth in a single year through customer insights. (Source: Prophet- Gatorade Case Study) 02 Reduce Costs Set up efficient processes, ensure optimum resource utilization and introduce flexibility to address market trends. Carlsberg discovered that giving customers magnetic cards and allowing them to self-pour their beer; resulted in 30% boost in beer consumption and reduced costs as customers moved from fixed price to fixed quantity model. (Source:…
Rudder Analytics Receives a Clutch Leader Award for 2019!
Since 2015, Rudder Analytics has been working hard to steer businesses in the right direction through end to end data analytics services including Data ETL, Machine Learning, Business Intelligence and Data Visualization services. According to a Forbes article, a CMO Survey concluded that companies are projected to “increase the marketing analytics portion of their marketing budgets by 60% in the next three years.” Marketing analytics insights are what keeps our gears turning day in and day out. Rudder Analytics will be right there alongside the boom, which makes us even more excited to announce that this month, we have received a Clutch Leader Award as one of the leading marketing analytics companies on their site! Clutch is a B2B ratings…
Rudderite featured on Microsoft Power BI Data Stories Gallery
Congratulations to our data-storyteller Ketan Deshpande for getting featured on Microsoft Power BI Data Stories Gallery and earning much-deserved appreciation from the Microsoft Power BI community. These entries were judged by the Microsoft Data Journalism Team, and the featured stories were selected for telling a compelling story, being original and creative, and effectively using Microsoft Power BI.
Rudder Analytics ranked highly in Top Indian IT Services
In this age of data, all business decisions are backed by analyzing data scientifically and Rudder Analytics has been helping businesses in all aspects of analytics. It has been one and a half year since we started operations and we have already received rave reviews for our quality services. Rudder Analytics was recently ranked highly in the press release of IT Services review by Clutch.co. Clutch, an independent ratings and reviews site based in Washington, D.C. that covers top companies in IT services, awarded us at Rudder Analytics earlier this month a distinction as being one of the top companies in its research and thus a place in its India IT Services Leaders Matrix. Our focus on niche categories of IT services from our basket of…
Rudder Analytics got featured on CNBC as one of the leading IT services firms in India
Rudder Analytics has been featured on CNBC as one of the leading IT services firms in India and this is what the analysts had to say about us: “These companies are the finest examples of outsourced IT services firms in India based on our current book of research,” said Clutch analyst Clayton Kenerson. “All of these companies should be proud of their clients’ reviews – the proof of their professionalism and technical prowess that lends them hard-earned distinction in an otherwise crowded market.” http://www.cnbc.com/2016/09/08/pr-newswire-clutch-recognizes-leading-it-services-firms-in-india.html
Will QuickSight Kill Tableau?
Over the past years we have seen an exponential increase in the amount of data being generated. On an average, nearly 2.5 quintillion bytes of data was being generated every day in 2012. Extracting actionable insights from such prodigious amount of data can be a nearly impossible task at times. Fig 1: Gartner: Magic Quadrant for Cloud Infrastructure as a Service, Worldwide report, Lydia Leong et al, published 18 May, 2015 Amazon Web Services has been one of the pioneers in catering to the ever-changing data needs of enterprises with its highly scalable and pay-as-you-use services. AWS senior vice-president, Andy Jassy recently unveiled QuickSight, a brand new service from AWS in Business Intelligence domain, during an annual re-invent…
Two Way Synchronization between Google Spreadsheet and AWS RDS using Google Apps Script
Two Way Synchronization between Google Spreadsheet and AWS RDS using Google Apps Script Google Spreadsheet can be a very nifty tool to satisfy dynamic data storage needs for any small to medium data analytics projects. Using Google Apps Script, Google Spreadsheet can fetch data from any RESTful API and act as an easily editable data source. Google Spreadsheet can be directly used as a data source to most of the major analytical dashboard platforms like Tableau as well as operational dashboard platforms like Klipfolio. However, connectivity from Google Spreadsheet to Tableau is not perfectly stable yet and may run into issues on Tableau Server. One way of getting a more robust method of connectivity from Tableau to Google Spreadsheet…