Media Analytics

Media and entertainment industry is facing increased competition and uncertainties due to the emerging ways of creating, marketing and distributing content. Traditional media is faced with the problem of delivering personalized and distinct messages to consumers and still be able to deliver higher ROIs on their marketing efforts. As the digital media is becoming prominent, in order to sustain in the aggressively competitive environment, it is essential to provide consumers with fresh, high quality and relevant content. The digital media is challenged with developing new ways to carry out digital production and introducing newer advertising and distribution strategies. In the social media scenario, the consumption of content is extremely rapid which makes it difficult to produce and deliver engaging content to the consumers; and maintain the attention of the viewers on the core message.