Marketing Analytics

Marketing Analytics is shattering all the traditional beliefs of marketing being a cost center due to inadequate methods of measurement. Data Analytics makes marketing ROI focused, revenue-generating function for any leading business. Enable yourself to gain actionable insights from your current MarTech tools with the help of advanced marketing analytics. Harness the power of D.A.T.A (Data, Analytics, Technology, Accuracy) to monitor market trends, analyze customer behavior and increase brand or product awareness. Be it digital or traditional, let your marketing efforts steer the business in the right direction!

Case Studies

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Pricing Optimization

Pricing optimization utilizes your data to maximize profitability. It enables businesses to increase market share and improve profit margins by capitalizing on optimum pricing strategies.

  • Market based pricing
  • Competitive pricing
  • Price elasticity and sensitivity
  • Dynamic pricing
  • What-If scenarios
  • Cross-pricing for different products

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Promotion Optimization

Increase in awareness and customer loyalty is achieved through promotion optimization. It allows a marketer to deepen the customer relationship and align it with sales, revenue targets and product/service awareness.

  • Promotion linked sales analysis
  • Display management
  • Up-selling opportunities improvement
  • Product association and cross-selling insights
  • Analytics for in-store promotion & coupon strategy

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Customer Analytics

Customer analytics provides deeper insights to identify the customer behaviour in relationship with any business offering and also helps to understand customers as individuals. Customer being at the center of any leading business, decision making based on these insights can significantly improve the profitability, revenue generation and customer retention rate.

  • Customer lifetime value analysis
  • Customer churn analysis
  • Opinion analysis
  • Customer engagement rate analysis
  • Effective customer segmentation

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Media Optimization

Marketers use analytics to evaluate the performance of various media campaigns. Insights from these evaluations help create flexible media planning strategy and target customers on a personal level to improve customer experience and maximize ROI.

  • Campaign management analytics
  • Media channel effectiveness
  • Lowest cost-to-serve channel analysis

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Web Analytics

Web analytics measures and analyses the data related to customer’s usage of the various web pages on a business website. This performance measurement enables decision makers to identify the KPIs which drive the business forward.

  • Customer engagement factors analysis
  • Customer usage pattern analysis
  • Behaviour analysis for ROI improvement
  • Analytics for bottleneck avoidance

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Assortment Optimization

Assortment optimization analyses the performance data of bundled products, cross-pricing, display position of products that are bought together. It addresses the key issues of the business leaders such as identifying product mix and increasing profitability.

  • Use customer insights to adjust assortment strategy
  • SKU effectiveness analysis
  • Store layout analysis

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