Ecommerce Analytics

Over the years, the e-commerce industry has gone through substantial changes and has become highly dynamic. Advanced technologies such as omni channel support, chat bots, voice assistance, augmented and virtual reality, block chains are constantly changing market conditions. Customers today are having multiple options at their disposal; which makes earning loyalty and taking prompt pricing decisions more complicated than ever before. The competition is increasing at a rapid pace which is introducing newer marketing tactics and improved services along with it. Gaining and retaining the buyers, improving customer experience and maintaining their loyalty are becoming key factors for success to sustain in this versatile industry environment.

Case Studies

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The only parameter which is common amongst the various players in the industry is DATA. By leveraging the power of data, eCommerce analytics solutions can be utilized to derive meaningful insights from your disparate data sources and overcome the pitfalls in measurement and analysis of your valuable data. eCommerce analytics can be embraced for:

Covering multiple touch points of customer journey
Delivering a personalized omnichannel shopping experience
Understanding market trends and improving revenue forecasting
Pricing and promotion strategy enhancement
Increased conversions and traffic quality
Increased revenues from cross-sell and up-sell campaigns
Improved inventory planning

Our Solutions

Give a boost to your eCommerce business with our advanced data analytics services. Leverage our in-depth industry knowledge and experience for your business needs and create value for your customers.

Pricing and promotion optimization

Customer lifetime value and churn analysis

Customer engagement rate analysis

Shopping cart abandonment rate

Conversion rate analysis

Product and customer profitability analysis

Demand forecasting analysis and inventory planning

Campaign management analysis

Fraud and risk management