Retail Analytics

The retail industry is shifting towards digital transformation space with the advances in technology such as BOPIS (Buy online, pick up in-store), augmented and omnichannel customer experience, RFID enabled IoT devices etc. The new age consumers are well informed and are also observing their financials closely along with their emotions. The demands of the consumers; now go beyond the traditional ones and the need of experiential retail and multichannel support is becoming the industry standard. Competition from inside the industry and challenge from the eCommerce industry are pushing the business’ boundaries. Retail businesses are reinventing the customer satisfaction and loyalty models, to bring out the best practices for increased ROI and loss prevention.

Case Studies

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Retail businesses are capturing the data right from the start of operations to after sales support. This includes all the data from catchment area analysis, demographics, in-store footfall, displays, eyeball tracking, heatmaps, movement tracking, multiple customer touch points, supply chain and other complementary functions of the business. Through retail analytics, insights from this immense data can be utilized to transform your business. It provides visibility into customer behaviour, customer buying patterns, traffic inside the store and into various categories of goods and products. Retail analytics can be harnessed for:

Improved marketing ROI
Enhanced conversion measurement
Personalized promotion based on transaction history
Effective category management
Improved demand planning accuracy
Efficient supply chain and inventory management
In-store operations optimization
Improved staffing solutions

Our Solutions

Enhance your business insights, market intelligence and forecasting capabilities with the help of our proven expertise and in-depth knowledge of industry trends.

Pricing and promotion optimization

Campaign management and media spend analysis

Customer lifetime value and churn analysis

Customer segmentation and profitability analysis

Store layout analysis

SKU effectiveness and product profitability analysis

Assortment and bundling optimization

Demand forecasting and inventory planning