AI InsightsWhy Your Numbers Moved
AI Insights reads your sales, marketing, inventory and finance data against plan. It finds what moved each number, sizes it in dollars and traces it to its source. Rudder Analytics sets it up on the systems you already run.
Pairs with AI Signals. Runs inside AI OS.
AI Insights
Discounts cost $570K of Q3 margin: 73% of the gap.
Codes above 20% drove most of it. Price added $90K back.
AI Insights
Paid social now takes 19 months to repay acquisition cost, up from 11.
Cost per new customer rose 34% since Q2.
AI Insights
$2.4M of stock sits in slow movers, now holding 16 weeks of cover.
Best sellers are at 2.5 weeks. Their reorder lands mid-November.
What Leadership Gains
Your Systems
AI Insights
Two distributors in the North ordered 31% less in October.
Freight cost per order is up 9% since August, on express shipments.
Repeat buyers from email spent 12% more than last quarter.
Checked against your reports at setup
Insights Across the Business
The same reading runs through sales, customers, fulfillment and purchasing, in the terms each team already uses.
Sales
Regions, Accounts and Products
AI Insights reads every order against plan. Sales leaders see where a gap begins and who to call first.
- Where does a shortfall start?
- Which customers are buying less?
Repeat customers in the West are $0.9M below plan.
All revenue$30.2M, on plan
West region$1.1M below plan
Repeat customers, West$0.9M below plan
What you can do: See which West repeat customers skipped their September order.
Evidence: West repeat $4.1M, plan $5.0M · Q3 · Confidence: high
Customers
Customer Value and Repeat Orders
AI Insights follows each customer from order to order. Marketing sees who is worth winning back and which first orders lead to loyal repeat business.
- Which first products bring customers back?
- Which customers are starting to lapse?
Customers who start with the premium range are worth twice as much after a year.
What you can do: Lead new-customer offers with the premium range.
Evidence: premium $157, core $76 at month 12 · Oct 2025 cohort · Confidence: medium
Fulfillment
Open Orders, Backlog and Delivery
AI Insights reads the promises made to customers against what the warehouse can ship. Operations sees which shipments are at risk and whose orders to protect first.
- Which orders can stock fill today?
- Which accounts are waiting the longest?
62% of units waiting to ship have no stock behind them.
What you can do: Send next week’s receipts to the five accounts owed $7.0M first.
Evidence: 278K of 448K units without stock · Next six weeks · Confidence: high
Purchasing
Suppliers, Purchase Orders and Spend
AI Insights reads every commitment to suppliers against the plan and the budget. Purchasing teams see supply risk and spend early enough to change the next order.
- How much rides on one supplier?
- How much budget is left this quarter?
Two suppliers hold 51% of the $9.6M in open purchase orders.
Supplier A$3.1M
Supplier B$1.8M
Others$4.7M
What you can do: Price the backup supplier for Supplier B’s next two orders.
Evidence: $4.9M of $9.6M open orders with two suppliers · Oct 24 · Confidence: high
Context From Your Leaders
Leaders know what the data cannot show: a moved launch, a new supplier, a price decision. A leader’s note sits on the report, beside the finding it explains.
Sales of the new range are 22% below the November plan
$1.2M short across 18 products, with the season’s peak 3 weeks out.
The new range launch moves from Nov 1 to Nov 8.
Built for the Business You Run
Will AI Insights work for your business? It reads the systems your teams already run, and reports in your industry’s own terms.
ERP · Production · Quality
Scrap on line 3 rose to 3.4% after a supplier change.
ERP · Warehouse · CRM
Two branches hold 70% of slow movers, $1.9M in all.
Store sales · ERP · Loyalty
Southeast sell-through fell 9 points after a price change.
Retailer sell-through · ERP · Trade spend
Trade promotions at two retailers returned $0.60 a dollar.
Questions About AI Insights
Another question? Bring it to the strategy session.
What data does AI Insights need?
The sales, customer, operations and finance data your teams already keep.
Does AI Insights replace BI dashboards?
No. It reads the data behind your dashboards and explains what drove each change. The dashboards your teams use stay exactly as they are.
How is AI Insights different from AI Signals?
AI Insights reports the facts: what changed and where it started. AI Signals watches each KPI against its target and recommends the course correction.
Who sets it up and keeps it running?
Rudder Analytics connects the systems and agrees each definition with your teams. It keeps the readings current as the business changes.
Who sees which findings?
Each leader sees what their role allows. Access follows the permissions already set on your data.
How can a leader check a finding?
Every finding shows its evidence, the period it covers and a confidence level, so a leader sees what it rests on before acting on it.
A Strategy Session on Your Data
Bring the questions your leaders ask every week. Rudder Analytics shows where AI Insights would start and the data it needs.
