Turn Product Questions Into Confident Purchases.
Rudder Analytics delivers Shopping Bot-as-a-Service, from strategy and setup to ongoing management. Help shoppers find suitable products, compare options and build a cart without leaving the conversation.
I need a 28-liter travel pack for a 16-inch laptop, under $150.
The Everyday Travel Pack matches: 28 liters, a 16-inch laptop sleeve and a $129 price.
Add the Everyday Travel Pack.
The Shift to Conversational Shopping
AI assistants are becoming part of how shoppers research products and decide what to buy.
393%
Growth in visits to US retail sites referred by AI assistants, Q1 2026 over Q1 2025
42%
Higher conversion rate for AI-referred visits than non-AI traffic to US retail sites, March 2026
Product discovery now calls for more than filters: shoppers need answers about fit, suitability and value.
From First Question to Filled Cart
Practical guidance at each step, from choosing products to checking an order.
Finds Products by Need
Shoppers describe the trip, the room or the problem. The agent turns that into a precise product search.
60%
Higher purchase likelihood among shoppers using Rufus, Amazon’s AI shopping assistant
NEARLY$12B
In incremental annualized sales from Rufus in 2025
Explains the Trade-Offs
Two to four finalists side by side, with the trade-offs spelled out.
Plans Multi-Item Purchases
Suggests complementary products for requests like “camping with two kids” and checks the combined cost against the budget.
Builds the Cart
Adds the chosen size and color, adjusts quantities and keeps totals in sync with your store.
Answers After-Sale Questions
Retrieves order and delivery updates from your systems. Explains returns and warranties using your store policies.
Remembers on Request
With the shopper’s permission, saves sizes and preferences to their profile for future visits.
Built for Your Business. Managed by Rudder.
Your team sets the commercial priorities. Rudder Analytics shapes the approach with you, then handles the custom deployment, integrations and ongoing operation.
What It Takes to Run a Shopping Agent Well
Product answers draw on your catalog and store policies. Cart actions are checked against your business rules. Rudder Analytics designs these controls and integrations with your team, then manages them in production.
shopper"28-liter travel pack, 16-inch laptop, under $150"search_products6 products returnedget_product_detailsspecs and variants for 2 finalistspresent_comparisontrade-offs shown side by sidegate: provenance$129 traced to a tool resultshopper"Add the Everyday Travel Pack in black."gate: cart writeproduct and variant validatedadd_to_cartEveryday Travel Pack, blackcheckoutsummary staged for your checkout page
Validated Cart Changes
Cart changes are validated against catalog results and store rules. Prices and policy answers use data returned by your systems.
Payment Through Your Checkout
The agent passes the cart to your existing checkout. Payment details are collected there, outside the conversation.
Controls for Untrusted Content
Third-party text is treated as content, not instructions. Tool permissions and action limits help contain prompt-injection risks.
Deployment Around Your Stack
Hosting, model access and data handling are scoped to your security requirements from the start.
From Strategy to Live Operations
Rudder Analytics combines data engineering and AI expertise for commerce brands. Each engagement starts with clear recommendations and an agreed development plan.
- 01
Assessment
Working sessions with your leadership team compare the options, costs and risks. An audit of catalog data and platform APIs then sets the pilot category and plan.
- 02
Design & Build
Fit the agent to your stack, rules and brand voice. Test answer accuracy, cart actions and response times before launch.
- 03
Rollout & Adoption
Release to a share of traffic. Compare conversion and cart value against a control group.
- 04
Run & Evolve
Monitor errors, response times and usage costs. Review conversations, close data gaps and expand when pilot results support it.
What Leadership Teams Ask First
How is this different from site search?
Site search retrieves and ranks products. The agent adds a conversation: it asks follow-up questions, explains differences and helps build the cart. It can use your existing search engine.
Does this require AI expertise in-house?
No. Rudder Analytics guides your leadership team through each choice and handles the technical work. Your team contributes product knowledge and commercial judgment.
What does it cost to run?
Costs cover implementation, model usage, hosting and ongoing support. The assessment estimates these against your traffic, product range and integration requirements.
Which commerce platforms does it support?
Integration is scoped around your platform’s APIs and permissions. Shopify, BigCommerce, Adobe Commerce and custom stores are assessed for catalog, inventory, cart and order access.
What happens when the agent is unsure?
It asks for clarification when the shopper’s request is unclear. If product details are missing or an action is outside its permissions, it explains the limitation and directs the shopper to your support team.
Does this make products visible in ChatGPT or Gemini?
No. This service assists shoppers on your own site. Visibility in external AI assistants requires separate product-feed and discoverability work.
Start Where Shoppers Need the Most Advice
Start with one product category and a sample of customer questions. The assessment defines the data fixes, integrations and success measures for a focused pilot.
